The Challenge
AMC Drinks is a growing drinks business with an ambitious agenda to expand its UK operations. As part of this growth, the business needed to strengthen relationships with its largest customer while driving innovation across its product portfolio.
The Senior Commercial Manager role was central to this strategy. The challenge lay in finding someone with strong FMCG and customer experience, particularly in manufacturing and private label project management, who could navigate a highly innovation-led environment. Beyond technical skills, cultural fit was critical: the successful candidate needed to integrate seamlessly into a small, close-knit team, building trust quickly and contributing to both strategic and operational priorities.
The Approach
With a deep understanding of AMC Drinks’ business, culture and strategic priorities, having worked with them on a number of previous appointments, we moved quickly to identify candidates who could meet both the technical and interpersonal requirements of the role.
Our focus was on finding candidates with:
Proven FMCG manufacturing and commercial experience
Strong private label project management capability
Demonstrable ability to manage and grow key customer relationships
The personality and team orientation to thrive in a small, dynamic environment
Through targeted headhunting and leveraging our network across the food and beverage sector, we were able to present candidates who not only met the technical requirements but also aligned with the team’s culture and values.
The Outcome
The appointed Senior Commercial Manager has made an immediate impact, strengthening the relationship with the business’s key customer and leading on innovative projects that support growth.
This appointment has reinforced AMC Drinks’ capability to deliver on its ambitious plans and highlighted the value of sector-specialist recruitment in finding the right combination of skills, experience and cultural fit.
"We've been working with Morepeople for a number of years and they've been a key partner in helping us establish and build our UK team. The business has grown at a significant pace over the last 18 months, and Lucy has supported us brilliantly, ensuring that we have high-quality candidates who represent the right 'fit' to join the team across a variety of different functions. Lucy understands our business, our culture and is a pleasure to deal with."
Liz Totty, Head of Commercial, UK
“My experience working with Lucy has been an incredibly positive experience, from the first conversation. Engaging, invested in ensuring she understood me & what I was looking for, prior to suggesting the potential role. Lucy also provided me with a really good & accurate assessment of the employee & role.
Throughout the interview process, Lucy provided me with as much detail & support as possible, checking I was comfortable at each stage, along with keeping me updated with any progress or feedback at the earliest opportunity.
I would certainly recommend Lucy & MorePeople if you are looking for a recruiter to find you the right future role”
Scott, Candidate
