What Will I Be Doing?

As a Regional Sales Executive, you will be responsible for driving sales growth across a defined UK territory, covering trade and garden centre customers throughout the East and London. This is a field-based commercial role focused on developing existing accounts, opening new customers, and delivering agreed sales targets. Working closely with the Senior National Account Manager, you'll manage day-to-day customer relationships, deliver sales campaigns, and represent the business professionally across your region.

You'll act as the face of the company within your territory, combining hands-on sales activity with strong planning, reporting, and internal collaboration to maximise performance and long-term customer value.

What Will My Responsibilities Be?

• Manage and grow an existing portfolio of trade and garden centre accounts within your region.
• Identify, target, and convert new business opportunities in line with an agreed target list.
• Deliver sales targets and budgets, ensuring consistent performance across your territory.
• Plan and deliver sales presentations to customers at all levels.
• Build, maintain, and expand strong relationships across customer networks.
• Lead and support sales campaigns, promotional activity, and seasonal initiatives.
• Arrange and manage trading days, roadshows, and customer events within your accounts.
• Support the delivery of promotional and incremental trading opportunities.
• Produce, maintain, and deliver structured business plans for your key accounts.
• Brief and collaborate with the marketing team on ranges, POS, merchandising, presentations, and reporting.
• Establish and implement sector proposals, including product ranges, merchandising standards, and reporting requirements.
• Maintain accurate and timely administration, reporting, and CRM updates using internal systems.
• Attend and contribute to sales meetings, trade shows, and internal events as required.
• Ensure professional representation of the company at all times.

What Do I Need?

To succeed in this role, you should bring:

• Previous experience in a field-based sales role, ideally within retail, trade, or garden centre environments.
• Proven ability to manage and grow customer accounts while developing new business.
• Strong communication, presentation, and negotiation skills.
• Commercial awareness with the ability to work to sales targets and budgets.
• Excellent organisation and time management skills in a territory-based role.
• Confidence, professionalism, and a persuasive but consultative approach.
• Strong numerical, IT, and report-writing skills.
• A full UK driving licence with no more than six points.

About the Client

Our client is a long-established British manufacturer and distributor of high-quality garden products. With over 50 years of experience, a strong commitment to sustainability, and a nationwide retail presence, they are recognised as a trusted market leader supplying thousands of outlets across the UK. The business combines large-scale manufacturing capability with a strong people-focused culture and ongoing investment in its products and teams.

What's Next?

For an informal chat, please call me, Rae, on 01780 480530 or email rae@morepeople.co.uk, or send me a message on LinkedIn if you think you tick the majority of boxes for this role.

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