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G's Fresh

Executive Search Assignment

About G's

G’s is one of Europe’s leading family-owned, fully integrated fresh produce businesses, supplying quality salads, vegetables, and added-value produce to major UK, European, and North American retailers. As one of the largest fresh produce companies in the UK, G’s has built its success on strong family values, deep respect for the environment, and long-term partnerships with customers and growers.

The Challenge

G’s engaged MorePeople on a retained basis to identify and appoint a new General Manager for their beetroot business, based in March.

The division had experienced a period of instability, with several interim leaders in place, and was entering a critical phase of transformation. Increased customer demand had prompted site expansion, but operational inefficiencies and capacity constraints remained. The new General Manager would be responsible for stabilising the site, shaping a long-term growth strategy, and overseeing around £20 million of planned investment to future-proof operations.

This required a rare blend of expertise - someone equally capable of hands-on operational leadership and strategic oversight, with the influencing skills to lead a team through change in a fast-paced, complex environment.