​The Real Power of Networking: Why It’s More Crucial Than Ever in Recruitment

In an age where AI, algorithms, and automation are transforming recruitment, one thing remains constant: the power of human connection. In a recent episode of TheMorePeople Podcast, our Managing Director Richard Hanwell sat down with CEO Andrew Fitzmaurice to unpack what networking really means in today’s fast-paced, tech-driven world and why it's more vital than ever.

Networking: It’s Not Just What You Think

“Networking” often conjures images of awkward handshakes, name badges, and stiff small talk over coffee. But as Andy puts it, we’re all networking, whether we realise it or not.

“Everyone passively networks every day through colleagues, clients, customers. The question is, how deep are those connections, and what value do they bring?”

The depth and authenticity of your relationships matter. Superficial connections fade quickly, but the ones you nurture and genuinely care about can become the foundation of long-term professional success.

It Starts at Home

One of Andy’s key points: effective networking doesn’t begin at industry events. It begins in the office.

“Do you know your colleagues’ partners’ names? Their kids? What they did at the weekend? That level of care shows.”

Building meaningful internal relationships is step one. From there, you expand into clients, industry groups, events, and wider communities. Each interaction is a small investment in a larger network.

Be Proactive and Intentional

It’s easy to say “you should network,” but how you go about it matters. Be proactive. Be intentional. And most of all be yourself.

Andy shares, “People can smell superficiality from a mile away. If you’re only ticking boxes, it shows.”

So whether you're reaching out on LinkedIn, attending events, or just having lunch with a colleague make it count. Show up authentically.

Networking Is a Skill Not a Personality Type

Not an extrovert? That’s okay.

“There’s this myth that great networkers are born, not made. But networking is a skill you can learn, just like public speaking.”

Andrew speaks from experience. Years ago, he wasn’t confident in public speaking, so he created opportunities to practise. That same principle applies to networking. The more you do it, the easier and more natural it becomes.

Your Digital Presence Is Part of the Network

LinkedIn may be the world’s largest networking database, but a large number of connections isn’t the goal.

“You can have 8,000 contacts and still be invisible. It’s not about collecting names; it’s about creating conversations.”

Personal branding plays a role here. What are people learning about you from your content, your comments, and your conversations even when you’re not in the room?

Make Others Comfortable First

A great piece of advice Andrew shared: in a networking situation, focus on making the other person feel comfortable.

“Your job isn’t to impress, it’s to make others feel at ease. Once they’re relaxed, you’ll relax too.”

Ask open questions. Be curious. Whether you're chatting with a CEO or someone starting out, everyone has a story, and most people love to talk about themselves when given the chance.

Online, Offline, and Everything in Between

In today’s hybrid world, meaningful networking can happen anywhere. Zoom calls, voice notes, LinkedIn comments, these all contribute to maintaining and growing relationships.

“I lived abroad for five years and managed my UK network from afar. If you care, you’ll find a way to stay connected.”

From trade shows in Berlin to dinner events back home, these moments of contact, both digital and physical, create lasting impressions.

You Get Out What You Put In

Networking is an investment. You don’t reap the rewards overnight, but year after year, the effort adds up.

“At Fruit Logistica this year, I knew more people than ever before. Not because I’m special, but because I’ve been putting in the work for years.”

Even something as simple as a LinkedIn post about Andrew’s daughter trading Prime bottles at school sparked recognition and conversation at a networking dinner months later. People notice when you show up consistently and authentically.

The Future of Recruitment Is Human

AI may change how we source candidates, but it can’t replace real relationships.

“Recruiters relying purely on tech will struggle. But those who build trust, connect people, and create value through real interactions that’s where the future lies.”

The future of recruitment belongs to people who know people and care about them.

Final Thoughts

Whether you’re a seasoned recruiter, an early-career professional, or a curious job seeker, networking is a lifelong skill worth cultivating. Start small. Be genuine. Stay curious. And remember everyone’s in the same boat.

As Andrew wisely says:

“You don’t need to be the smartest person in the room. Just be the most curious and the most present.”

​

​