Collaboration, Representation & Legacy: Inside the HTA with Fran Barnes and Will Armitage
Welcome to Part 2 of The MorePeople Podcast, where we dive deeper into the world of horticulture, trade associations, and what it really means to be part of a thriving, collaborative industry.
In this episode, Andrew Fitzmaurice sits down with Fran Barnes, Chief Executive of the Horticultural Trades Association (HTA), and Will Armitage, Chair of the HTA Board, to talk about everything from government lobbying to personal career journeys. As the HTA celebrates its incredible 125-year anniversary, this episode highlights not only its historic achievements but also its role in shaping the future of the horticultural industry.
A Voice That Matters: Lobbying for the Sector
One of the most vital roles the HTA plays is its advocacy for the horticulture industry. Will and Fran discuss how active the organisation has been in engaging with government, especially in recent years.
“With a new government, everyone’s lobbying hard,” Fran notes. “But we don’t do it alone. We work with anyone who shares our values, even if we don’t agree on everything.”
The HTA collaborates through groups like the Environmental Horticulture Group and works alongside organisations such as the RHS, GMA, BALI, and others. That unity is crucial in amplifying the industry's voice in Westminster and beyond.
“A fragmented industry just doesn’t work when trying to influence government,” Will adds. “We need to show a united front.”
True Membership Representation
What does it mean to really be a member of a trade association?
As Will puts it, “The HTA has always been a force for good. Whether it was pushing for Sunday trading back in the day, or helping garden centres reopen during COVID, their work is impactful.”
Fran is quick to reinforce the point: “Our members are the HTA. This isn’t a ‘them and us’ situation. Every single member is part of the association’s identity. Their voices shape our direction.”
Local representation is a key part of this. With area representatives and regional events, members have a direct line to HTA leadership. From workshops to online town halls, the HTA is making every effort to ensure no member feels left behind.
Celebrating 125 Years of Impact
This year marks 125 years since the HTA was founded. The upcoming annual conference in September will be a celebration of its legacy and a forward-looking event focused on:
Knowledge-sharing (consumer trends, business resilience, etc.)
Networking and cross-sector collaboration
Honouring excellence with the Grower of the Year Awards
“It’s amazing to reflect on how relevant our founding principles still are,” Fran says. “Conferences, networking, and presenting a united voice, those core values are still at the heart of what we do.”
Words of Wisdom: Advice for the Next Generation
To wrap up the conversation, Andrew asked Fran and Will what advice they would give their 24-year-old selves. Their answers were heartfelt and insightful:
Will Armitage:
“You’ll never be as young, good-looking, or fit: make the most of it! And career-wise: enjoy the ride, stop to smell the roses, and don’t rush the journey.”
Fran Barnes:
“Do what you love. That passion will drive success. And keep in touch with people, your network is one of your greatest assets. It’s easier than ever to stay connected, so don’t lose those relationships.”
Final Thoughts
From its early beginnings to its modern-day impact, the HTA stands as a beacon of industry collaboration, resilience, and advocacy. Whether you're a grower, retailer, or just passionate about the green economy, the message is clear: when we come together, we grow stronger.
