Area Sales Manager - South West

Garden Tools and Hardware
£39,000 - £43,000 Basic + Commission + Company Car

What's in it for you?

• £39,000 - £43,000 basic salary (dependent on experience)
• Monthly commission opportunities
• Company car
• A stable, long-term role within an established and well-respected supplier
• Autonomy to manage your own territory and diary

The Opportunity

We're working with a long-established supplier within the garden retail and merchant sectors, supplying a range of hardware products and garden tools.

They are looking to appoint an Area Sales Manager for the South West.

The territory is well established, profitable, and steady year-on-year, with clear opportunity to grow the garden tools and garden retail side of the business.

The Role

This is a field-based, relationship-led sales role covering the South West (Bristol, down the M5 and westwards).

You'll take responsibility for managing and developing an existing customer base across merchants and garden centres, while also identifying and converting new opportunities within the region.

Key responsibilities include:

• Managing and developing an established portfolio of merchant and garden retail accounts
• Growing turnover across both product ranges through account development and line extension
• Managing a well-established territory, with scope to grow
• Identifying new customers and opportunities within the territory
• Building long-term, consultative relationships rather than transactional sales
• Increasing brand presence and awareness within the garden retail sector

This is not a pushy sales role - success comes from trust, consistency, and relationship building.

About You

This role will suit someone who enjoys autonomy, relationship management, and long-term account development.

You don't need to be a product expert - full product training and support will be provided.

You're likely to have:

• Field sales experience within B2B, merchants, DIY, garden retail, or related sectors
• A consultative, customer-focused sales approach
• Experience managing existing accounts and developing new business
• Strong interpersonal skills and the ability to build rapport with customers
• A realistic, long-term mindset - this role offers stability rather than aggressive short-term targets