Formed in 1946 when the transport of flowers was forbidden under the World War 2 non-essential goods rules, a group of 9 London Wholesalers, anxious to get flowers re-instated, invited Winston Churchill to lunch to encourage a re-think by the Government. After lunch, Winston Churchill did re-instate flowers on the basis that they were essential for the morale of the UK population during a dark time.
After the success and the enjoyable lunch at The Savoy, the group of 9 decided to continue these lunches and invited 3 additional guests from the flower industry each time they met – hence the name ‘9+3 club’.
The club is still running now, enjoying their lunches in London with the same format – members and guests introduce themselves with a brief professional history and association within the industry, and after dessert the guests will talk about something that is of interest to them generally for about 5 minutes.
Our Executive Chairman Guy Moreton is a member of the club after his successful career and background in cut flowers. He is joined by other members;