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Our Experience at LAMMA 2025: Innovation, Networking, and Insights

15 days ago by Ryan Bainborough

​This year’s LAMMA Show was a great experience for the MorePeople team. Held annually, LAMMA has become a cornerstone event for the agricultural sector, showcasing the latest innovations in machinery, technology, and trends. It’s a fantastic opportunity for professionals across the industry to connect, learn, and explore the future of agriculture. Here’s a snapshot of our experience, highlighting insights from two of our team members, Jake and Ryan.

Jake’s Perspective: A First-Time Attendee’s Take on Technology and Trends

As an Engineering Consultant at MorePeople, Jake attended LAMMA for the first time this year. His aim was to gain a deeper understanding of the cutting-edge advancements shaping the agricultural machinery sector.

Why LAMMA?

Jake shared, “I came to the LAMMA Show to gain a deeper understanding of the latest developments in the agricultural machinery sector. For me as an engineering recruiter, it’s essential to stay up to date with emerging technologies like autonomous machinery and electrification, as these are shaping the future of the industry.”

Highlight of the Visit

For Jake, the highlight was seeing innovative technologies in autonomous and electric machinery firsthand. “As someone in recruitment, this is crucial for understanding where the sector is heading and what technical skills will be needed. It’s been exciting to witness these advancements and think about how they’ll impact the types of roles we’ll be recruiting for in the near future,” he said.

“The atmosphere at the LAMMA Show was incredibly engaging and forward-thinking, with a real sense of excitement about the innovations on display,” Jake concluded.

Ryan’s Perspective: A Leader’s Insight on Networking and Challenges

As the Agriculture Team Manager at MorePeople, Ryan has a broader view of the industry’s opportunities and challenges. LAMMA 2025 offered him a chance to connect with the agricultural community and glean valuable insights.

Networking Opportunities

“Heading up the Rural and Agricultural team at MorePeople, I saw LAMMA as a fantastic event to network with current contacts as well as potential new ones,” Ryan said. “Having a whole agricultural and rural network all under one roof is beneficial for us as a team.”

Event Atmosphere

Ryan noted the event’s vibrant energy: “The atmosphere was very upbeat. People of all ages and paths of agriculture seemed to really enjoy networking, looking at new machinery, and exploring trends across the industry.”

Challenges and Trends

Ryan highlighted some of the pressing challenges facing the industry, such as rising costs and the introduction of new government regulations. “With the price of fertiliser tripling and increases in fuel and machinery costs, the strain on farmers and sustainable food production in the UK is immense,” he explained.

However, Ryan was equally optimistic about emerging trends, especially in automation and high-tech equipment. He cited Garford’s latest innovations, including their “inter-row weed recognition tool” and the next-generation Robocrop AI system, as prime examples of how technology is pushing the boundaries of efficiency and precision in farming.

Takeaways from LAMMA 2025

LAMMA 2025 showcased the resilience, ingenuity, and forward-thinking spirit of the agricultural industry. From the latest advancements in machinery to the invaluable networking opportunities, it was clear that the event serves as a vital hub for driving progress in agriculture.

For our team, it was a reminder of the importance of staying connected to the industry’s pulse. The insights gained will undoubtedly shape our approach to recruitment and our understanding of the evolving needs of the agricultural sector.

We’re already looking forward to LAMMA 2026 and continuing to be part of this fantastic industry!