Fruit Focus

​Join us at Fruit Focus 2025 on Wednesday 9 July at NIAB East Malling, where more than 1,500 visitors and 100+ exhibitors will gather for a day of business development, insight-sharing, and industry networking. As the premier event for UK fruit growers, Fruit Focus brings together the entire supply chain—from growers and agronomists to researchers and service providers—in one central hub.

This year’s event promises an engaging and comprehensive programme, including:

• NFU Fruit Forum sessions exploring policy, production, sustainability and market challenges

• NIAB Research Tours, offering behind-the-scenes access to the latest innovations in crop research, pest management, and technology

• Opportunities to earn BASIS and NRoSO CPD points

• A diverse line-up of expert speakers, panelists and technical advisors

• Live machinery and equipment demos, cutting-edge agri-tech, and sustainable solutions for fruit production

Fruit Focus offers a rare chance to meet key suppliers, hear from thought leaders, and engage with practical, research-led solutions tailored for today’s fruit sector. Whether you’re a grower, agronomist, researcher or investor, there’s something here for everyone.

MorePeople at Fruit Focus

We’re proud to be attending Fruit Focus once again. As a specialist recruitment consultancy for the food, agriculture and horticulture industries, MorePeople is committed to supporting the people who power the fruit sector. Our team including Guy Moreton, Kieran Duncan-Johal and Stanley Watson will be on hand throughout the event to talk careers, recruitment trends, and how we can help you grow your team or your career. Come and find us for a chat, we’re looking forward to connecting with clients old and new!