The MorePeople team have today embarked on a wellbeing challenge, taking a 1,743km virtual road trip from Lands End to John O’Groats!
Team members will be running, walking, cycling, rowing, swimming (or any form of moving!) over the next four weeks, logging their fitness journey as they advance along the length of the UK.
The Conquerer virtual challenge app will track progress on a street view map, unlock virtual postcards as certain milestones are reached and donate towards the planting of a tree for every 20% of the distance completed.
Managing Director, Andrew Fitzmaurice, explains the motivation for launching this initiative:
“The challenges of the last 15 months have really raised awareness of workplace mental health and the importance of supporting the wellbeing of your employees. For many, fresh air and exercise has really helped them to get through lockdowns, and this initiative aims to encourage people to prioritise their wellbeing and make it a healthy habit.”
“The beauty of this particular challenge is that there’s something to get everyone moving, it doesn’t matter what type of exercise you prefer, whether you’re in the office or working remotely, we’ll be completing the distance as a team and looking forward to receiving a medal at the end!”
CEO, Guy Moreton, continues:
“This is also part of the build up to a bigger fundraising challenge that we have planned for later in the year. We recently announced that we are supporting RideForFreedom, a social enterprise that uses cycling to raise awareness of modern day slavery.”
“Gordon Miller, the founder of RideForFreedom, will be cycling 2,900km from Spain to the UK to highlight a documented human trafficking route. We are planning to help drive awareness of this initiative by virtually covering the same route as a team in the build up to Anti-Slavery Day on 18th October.”
Keep an eye on MorePeople’s socials for updates along the way to John O’Groats!
